VISION & MISSION

OUR CUSTOMERS

Our Vision and Mission is to be a leading online publication that provides you with a high-quality, genuine, and informative resource that guides you out of the chaos and noise of a crowded marketplace when searching for your next item of choice! Empowering you with simplicity and confidence!

Our aim is to create the latest guides to the most liked, top-rated, and best products and services on the internet, taking the confusion and stress out of your search and buying decision. Providing you with simple guides to help you find what you are searching for, trending products, beautiful things, something new, the curios, fun product finds, the perfect gift, bargains, and sneak peeks in upcoming new categories. Saving you time and money! You may also discover expert, helpful and friendly advice, in a vibrant and enthusiastic community!

Choice Guides is an ever-growing and evolving publishing platform. Earning our audience’s trust is the central core value of what we do, with a team of awesome professionals who are experts at what they do! We always strive to provide a “better than expected” user experience!

OUR PARTNERS

Our objective is to have massive success with the companies we partner and collaborate with, and to help our associates attain their vision by bringing their message, brand, image, products, and services to the community, so as to increase brand awareness, exposure, recognition, and increased revenue!

ABOUT US

Choice Guides is an independent online publication launched in May 2022. Founded by a highly motivated leader with a love of simplicity. With over 25 years experience in the Direct Marketing Industry, we know how complex and difficult it is to navigate through the torrent and hype in the market.

The Founder aims to create a publication that showcases multiple categories of the best, top trending, and most liked products and services, starting with products the founder and the team are passionate about!

Let’s begin with the story of coffee! Why Coffee? Well, it’s how the Founder starts the day! With a Ridiculously Good Espresso! She shares her story like this:

“The beginning of my coffee journey started at home. Growing up in an Italian household, one of my first chores was to make the morning coffee. Umm… pure delight waking up to the delicious aroma and flavor of coffee. I learned to use the "Cafetiere," Italian for Moka Pot, to make the coffee for the “Olds!” My first introduction to the glorious espresso!

“My coffee journey continued while still in high school, in my parents' restaurant. I had to learn to make “Café Lattes” and “Cappuccinos.” Learning the art of frothing the milk was the hardest to master. There were no “barista” classes, so I learned by doing!

“Growing up in Sydney, I was fortunate to experience the “Great Café Culture” that is unique to Australia! Australians do love a good cup of coffee. The thriving café scene is diverse, characterful, and top-notch. Apart from brilliant brunch options, it is the care and value that coffee is given that stands out! I like to say that the Italians introduced “Coffee and Espresso” to Australia, but the Australians perfected it!

“Taking a gap year, I began my travel adventure around the globe! One place that stood out for me was Japan! I was misguided by the idea that the Japanese only drank “Tea” - Not so!

"Having lived and worked in Japan, I got to experience the many cafés around Tokyo! The Japanese embrace a diverse range of coffee offerings and cultural approaches. Coffee lounges in Japan have long been established, evolving from traditional Japanese tea rooms.

"The cafes in Tokyo serve every kind of coffee drink conceivable and have all the different gear to make them! Unlike Australia, which concentrates mainly on the Espresso Machine for the perfect brew! Japan was truly ahead of the cold brew craze now emerging in the rest of the world. The concept of exceptional, rare, and carefully brewed coffee is also well-established in Japan.

“After traveling the world, my coffee journey continued!

"Starting a new business, we used to have coffee runs to a small local coffee roaster. The team would take turns getting the morning and afternoon coffee for the staff. After a few years of this ritual, I bought my first Espresso Machine. Italy put out the very first domestic version of the Espresso Machine long before the Breville evolution.

“It was so beautiful! Italian-made and designed. It is fair to say, I was rather excited! We were now having the perfect coffee extraction right in our office! That, together with a great coffee roast, kept the staff super productive, releasing their creative juices with a fresh brew! And the boss – Happy! Her favorite brew in hand, rearing to get the day rolling!

“There are now many other exciting and influential coffee scenes around the world, but Australia is still pretty special to me! It is for “The Love of Coffee” that we have decided to start our publication with this particular category!

"Starting the day with a great cup of coffee is the essence of what we do to get the day off to a roaring start!

"With our Coffee Guides, we get the coffee noobs home brewing like a pro!”

It is this coffee journey that has inspired us to bring to you not only the highest quality coffees, but also a commitment to ethical and sustainable products, so you get to experience the best across the full range of our product categories!

Stay tuned for our Next Releases and Categories as they roll out!

It is our wish that you are enriched, that you love, and will benefit from what we provide!

HOW WE DO IT

OUR CUSTOMERS

Our team of experts: writers, editors, trend researchers, in-depth analysis, and expert guidance with a big data and AI research platform that extracts time-consuming steps and costs out of custom research. This filtered data turns into our top guides offering relevant insight into whatever inquiry you may have.

Our guides are clear, straightforward, simple, and focused on supplying the information you need about the products and services you care about.

The Choice Guides Seal of Approval is awarded to the top 5 BEST FINDS! You can be confident it is the best in its category, making sure you are buying the best product or services to suit your needs.

We do not receive any incentives from retailers or brands to make our guides accurate and unbiased!

OUR PARTNERS

Performance-driven, Choice Guides leverages big data, a great team of writers, editors, researchers, and AI to identify consumer insights and opportunities for hundreds of leading products and brands across a wide range of industries and categories.

Our expertly researched lists, guides, and reports reach the right users at the right time, driving new visitors and quality leads to your website with a high conversion rate and paying customers!

Our team of experts strives to contribute greatly to your business success while continually looking for additional ways to improve results.

Your Success is Our Success!

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